The Rolex Code 11.59. The very name evokes strong reactions. While some hail it as a bold step forward for the brand, others remain firmly in the "it's not a Rolex" camp. This article aims to dissect this controversial collection, exploring owner reviews, sizing concerns, and ultimately, attempting to understand its place within the Rolex universe and the broader luxury watch market. The initial online chatter, often found in forums like the "Incoming CODE 11.59 (sorry CODE haters) Audemars Piguet Discussion Forum" (a testament to its divisive nature), highlights the intensity of the feelings surrounding this watch. The repeated invocation of "ROLEX ROLEX ROLEX" in these discussions underscores the brand loyalty – and perhaps the perceived betrayal – felt by some enthusiasts.
A Controversial Debut:
The Code 11.59's launch wasn't met with unanimous praise. Its unconventional design, a departure from Rolex's traditionally conservative aesthetic, alienated a significant portion of its established clientele. The integrated bracelet, the complex case architecture with its multifaceted bezel and lugs, and the variety of dial options all contributed to a design that, for many, simply didn't feel "Rolex-like." This feeling is further amplified by the presence of other luxury brands like Audemars Piguet, often mentioned in the same breath, and their own iconic designs like the Royal Oak Offshore (ROO) Ceramic. The comparison, whether intentional or not, only served to heighten the scrutiny placed upon the Code 11.59.
Rolex 11.59 Owner Reviews: A Spectrum of Opinions:
The online landscape is saturated with owner reviews, ranging from effusive praise to scathing criticism. Positive reviews often focus on the watch's impressive technical specifications. The movements, often in-house developed, are generally lauded for their accuracy, reliability, and finishing. Owners also appreciate the comfort of the integrated bracelet, often citing its superior fit and feel compared to other bracelet styles. The versatility of the different dial options and complications also receives positive feedback, allowing for a wide range of personal expression. The sheer presence of a Rolex on the wrist, regardless of the model, is also a significant factor for many buyers.
However, negative reviews often revolve around the design itself. The multifaceted bezel and lugs, while technically impressive, are frequently criticized for appearing overly busy and lacking the clean, understated elegance associated with many classic Rolex designs. Some owners find the watch too large or too heavy, particularly for smaller wrists. The price point, while consistent with other high-end luxury watches, is also a point of contention, especially given the design's polarizing nature. The comparison to other integrated bracelet watches like the Audemars Piguet ROO Ceramic frequently arises, with some arguing that the AP offers a more compelling design at a similar price point. This highlights the challenge Rolex faced: creating a new design language while staying true to its brand heritage.
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